Head of Paid Media
Core
Lead strategy and execution of paid acquisition engine across SEM, paid social, native, programmatic, and affiliate/partner marketing to drive high-value customer acquisition at scale.
Role type
Senior Head of Paid Media (Leadership)
Builds
Paid media portfolio and customer acquisition volume/quality/efficiency
Domain
Sports, gaming, and entertainment (B2B data infrastructure and consumer-facing platforms)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel paid media strategy, budget ownership and allocation, performance marketing testing and attribution modeling, team building and leadership, cross-functional partnership, regulatory compliance management, media partner and agency relationship management
Preferred skills
Experience in regulated industries (gaming, betting, fintech, insurance), in-house capability building
Technologies
SEM, paid social, native advertising, programmatic advertising, affiliate networks, attribution modeling tools
Responsibilities
Develop and execute multi-channel paid acquisition strategy, own paid media budget end-to-end, evaluate and scale campaigns through testing and data analysis, build and lead a high-performing team, partner with CRM/Product/Analytics teams, drive innovation in channels and creative, manage media partner relationships, ensure regulatory compliance, serve as strategic partner to business
Seniority
Senior, hands-on IC with leadership responsibilities