Product Marketing & Business Development Manager - Ads
Core
Support the Head of Product Marketing & Business Development to grow Zattoo's advertisement business across Switzerland and Germany by developing go-to-market materials, conducting market research, and managing B2B communications.
Role type
Junior-Mid Level Product Marketing & Business Development Manager
Builds
Go-to-market materials, business cases, pitch decks, and B2B communications for CTV advertising products
Domain
Streaming, Digital Advertising, Media
Deliverable
product features
Required skills
Go-to-market strategy, market research, business case modeling, B2B communications, pitch deck creation, stakeholder coordination
Preferred skills
Programmatic advertising knowledge, ad tech terminology, audience research tools (Nielsen, YouGov, Statista), partner negotiation
Technologies
YouGov, Nielsen, Statista
Responsibilities
Develop and rollout go-to-market materials for ad products, conduct market and competitive research on CTV/AVOD, manage B2B newsletter and sub-website, coordinate B2B events and trade show appearances, assist in evaluating new ad business areas and partnerships
Seniority
Junior-Mid Level, hands-on IC
