Associate Director, Growth Analytics
Core
Build, scale, and elevate a holistic approach to campaign execution and measurement across all channels, guiding the team in delivering analytics for clients.
Role type
Senior IC growth analytics manager
Builds
Client-specific measurement plans and actionable insights for marketing campaigns
Domain
Digital marketing and media analytics
Deliverable
dashboards & analysis
Required skills
Digital analytics, paid media landscape knowledge, ad server/traffic partner expertise, client presentation, strategic storytelling
Preferred skills
SQL, initiative-driven leadership, delegation, relationship management
Technologies
Ad servers, site-traffic partners, ad verification, Syndicated Consumer (Simmons, MRI), Syndicated Sales (IRI, Nielsen), Media Consumption (N-Power, Arbitron, ComScore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), CRM, Digital Ad Server (DART, Atlas, Mediamind), Website Analytics (Omniture, Web Trends)
Responsibilities
Develop client-specific measurement plans, manage day-to-day analytics workflows, present recommendations to clients, guide junior team members on narrative development, collaborate internally on data-oriented strategy
Seniority
Senior, hands-on IC with direct reports