Marketing Campaign (IP/Branding)
Core
Develop and implement IP collaboration strategies and plans for NetEase Games' mobile and PC titles, driving cross-industry brand partnerships and brand integrations inside and outside the game.
Role type
Senior Marketing Manager (IP/Branding)
Builds
IP collaboration campaigns and brand integrations for NetEase's gaming ecosystem
Domain
Gaming / Media and Entertainment
Required skills
IP collaboration strategy, cross-industry brand partnerships, market research, communication strategy planning, campaign performance analysis, trend identification, creative ideation, cross-cultural communication
Preferred skills
Brand and media resources, data integration for optimization
Technologies
Social media platforms (overseas)
Responsibilities
Develop and implement IP collaboration strategies and plans according to product milestones and needs; Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game; Conduct market research for project expansion to identify suitable partners for online and offline promotions; Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns
Seniority
Senior, hands-on IC