Marketing Manager, North America
Core
Regional marketing manager supporting North American go-to-market brands (Zipit Wireless, Simetry, Webbing) with front-facing execution and strategy.
Role type
Senior IC marketing manager (B2B)
Builds
Brand awareness, demand generation campaigns, PR, events, and digital marketing for IoT connectivity solutions.
Domain
IoT connectivity / Telecom / B2B SaaS
Required skills
B2B marketing strategy, demand generation, PR management, digital marketing (PPC, paid social, SEO, email), event planning, marketing automation, CRM management, stakeholder management, cross-functional collaboration, data analysis for ROI.
Preferred skills
Telecom/IoT/M2M/SaaS industry experience, matrixed marketing structure experience, data privacy regulations knowledge (CAN-SPAM, CASL).
Technologies
Salesforce, HubSpot, PPC platforms, Social media platforms, Email marketing tools, SEO tools.
Responsibilities
Plan and execute brand awareness and demand generation campaigns across multiple North American brands; Lead PR efforts including media relationships and press releases; Plan and execute field and virtual events to support pipeline generation; Manage digital marketing channels and optimize spend; Advise regional leadership on marketing strategy; Partner with group marketing to adapt global campaigns for the North American market; Generate high-quality content and grow social media presence; Work closely with sales and business development teams to align marketing activity with revenue goals; Track and report on marketing performance and ROI; Support product and proposition launches in the North American market; Maintain brand consistency across entities while allowing for local nuance.
