Insights Lead Analyst
Core
Lead analytics strategy for client accounts by translating business objectives and media data into measurement plans, learning agendas, and actionable recommendations.
Role type
Senior client-facing marketing analytics lead
Builds
Measurement plans, learning agendas, testing roadmaps, and integrated cross-channel insights for media clients
Domain
Digital marketing, media measurement, and client strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Analytics strategy, BI fluency (Tableau/Power BI), SQL, quantitative methods, data storytelling, business judgment, Excel/Google Sheets, PowerPoint/Google Slides
Preferred skills
R, Python, cloud data tools (Snowflake/Redshift)
Technologies
Tableau, Power BI, Snowflake, Redshift, SQL, Bliss Point, Excel, Google Sheets, PowerPoint, Google Slides, R, Python
Responsibilities
Create and lead analytics strategy for an account; Anticipate and recommend measurement approaches; Deliver clear insights to support business decisions; Use BI tools and dashboards for insight generation; Lead development of analytical capabilities like segmentation and custom reporting; Connect data across channels to produce integrated insights
Seniority
Senior, hands-on IC with client management