Product Communication Manager
Core
Translate technical product specifications and features into clear, compelling customer-facing messaging and selling points across packaging, e-commerce, and retail channels.
Role type
Product Marketing Specialist (Consumer Goods/Retail)
Builds
Customer-facing product stories, packaging copy, website content, and marketing briefs for outdoor adventure gear.
Domain
Retail / Consumer Goods / Outdoor Adventure
Deliverable
product features
Required skills
Copywriting, product positioning, simplifying technical information, stakeholder management, multi-channel content creation, competitive analysis
Preferred skills
Consumer product experience, retail marketing, e-commerce, brand management
Technologies
CMS, E-commerce platforms, Design tools
Responsibilities
Partner with Product Managers to understand product features and use cases; Translate technical specs into customer benefits; Create consumer-facing messaging for packaging and POS; Develop product descriptions and comparisons for web and e-commerce; Brief marketing, retail, and visual merchandising teams on new product launches; Maintain consistent messaging across all touchpoints.
Seniority
Individual Contributor, Mid-Senior level