Marketing Automation Lead - marketing campaigns
Core
Design, test, execute, and report on marketing campaigns within the Marketo platform while maintaining database health.
Role type
Marketing Automation Lead (Marketo SME)
Builds
Demand generation programs, engagement programs, trigger and batch campaigns, email, webinar, and live event programs
Domain
Digital Marketing / Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketo platform proficiency, program flow builds, email creation, landing page creation, form creation, list uploads, data management, dynamic program implementation, template coding, deliverability management, HTML, CSS, JavaScript, digital marketing ecosystems, third-party tool integration (Salesforce, chatbots, ad programs, ABM)
Preferred skills
Marketo Certified Expert
Technologies
Marketo, Salesforce
Responsibilities
Build, deploy, and monitor critical demand generation programs; Partner with internal stakeholders across North America, EMEA & APAC to execute best-in-class Marketo programs; Maintain data hygiene for accurate segmentation and targeting; Implement marketing automation best practices and ensure end-to-end testing; Deliver reporting and analysis on program performance, conversion, attribution, and effectiveness; Ensure compliance with GDPR, CCPA, CASL, and CAN-SPAM
Seniority
Mid-level, hands-on IC
