director, Social - Always-On & Engagement
Core
Lead culture-marketing strategy and brand activations for Starbucks across sports, travel, and emerging culture to strengthen fandom and connect with untapped audiences.
Role type
Director, Brand Activations (Culture Marketing)
Builds
Distinctive ideas, partnerships, content, and experiences that deliver measurable brand and business impact.
Domain
Consumer Goods / Retail / Sports & Travel Partnerships
Deliverable
product features
Required skills
Culture-marketing strategy, partnership development, team leadership, cross-functional collaboration, budget management, performance metrics analysis, cultural intelligence, social listening, stakeholder management
Preferred skills
Experience in sports fandom, travel hospitality, emerging cultural spaces (gaming, food & beverage), agency/vendor management
Technologies
Social listening tools, cultural intelligence platforms, marketing analytics suites
Responsibilities
Lead development and execution of culture-marketing strategy across sports, travel, and emerging culture; Build and develop a high-performing team; Develop innovative strategies for sports, travel, and emerging culture functions; Shape Starbucks presence across priority sports, athletes, and cultural tentpoles; Unlock potential of Delta and Marriott travel partnerships; Identify and build credible ways to participate in new cultural spaces; Build and nurture strategic partnerships with athletes, teams, rights holders, and agencies; Drive cross-functional collaboration with marketing, PR, social, media, and retail teams; Oversee budget and performance metrics for the activation portfolio; Inspire and mentor the team to foster creativity and cultural fluency.