Marketing Manager
Core
Senior marketing leader owning full strategy, execution, and team management for a specialty coffee roaster with 17 venues and 150+ wholesale partners.
Role type
Senior hands-on marketing manager
Builds
Marketing strategy, email/CRM campaigns, e-commerce experience, paid media, PR, events, and product launches
Domain
Specialty coffee, hospitality, FMCG
Deliverable
product features
Required skills
Full-funnel marketing strategy, email/CRM management, e-commerce management, paid media planning, PR and partnership management, event planning, packaging and artwork oversight, team leadership, commercial decision-making, analytical reporting
Preferred skills
Specialty coffee, hospitality, or FMCG industry experience
Technologies
Klaviyo, Shopify, Meta, Google
Responsibilities
Set and drive marketing strategy and calendar; Manage email & CRM (Klaviyo); Own website and e-commerce experience (Shopify); Plan and manage paid media; Manage PR and brand partnerships; Own events program; Oversee packaging and new product launches; Lead and develop marketing team
Seniority
Senior, hands-on leadership