Ejecutivo de desarrollo de mercado en campo
Core
Drive sustainable sales growth and market share within an assigned geographic territory by executing commercial strategies at the point of sale.
Role type
Field Market Development Executive
Builds
Sales volume, market coverage, and brand visibility for PepsiCo products
Domain
FMCG (Food & Beverage)
Required skills
Field sales execution, client relationship management, point-of-sale strategy, distribution expansion, market analysis, negotiation, performance monitoring, vendor training
Preferred skills
Strategic planning, problem-solving, leadership
Technologies
CRM tools, market analysis software, reporting platforms
Responsibilities
Identify growth opportunities in assigned territory; build and maintain relationships with retailers and decision-makers; execute marketing campaigns and promotions; increase product distribution and availability; monitor sales volume, coverage, and market share; analyze market trends and competitor activities; negotiate additional shelf space and promotional activities; train and advise retailers on product portfolio and sales best practices; ensure compliance with sales objectives; generate periodic reports for strategic decision-making