Assistant Trade Marketing Manager, PSC
Core
End-to-end trade marketing execution for customized portfolio solutions and in-store activation to boost channel quality and convert display advantage into sales.
Role type
Trade Marketing Manager
Builds
Channel-specific trade programs, visual merchandising guidelines, and in-store activation campaigns for premium retail partners.
Domain
Consumer Goods / Premium Retail
Deliverable
product features
Required skills
Trade marketing strategy, channel analysis, budget management, visual merchandising, partner performance tracking, product launch alignment
Preferred skills
Food and beverage industry experience, premium retail channel knowledge
Technologies
None stated
Responsibilities
Develop and implement channel-specific trade marketing strategies for premium retail channels; Collaborate with sales teams to design trade programs including promotions and loyalty schemes; Conduct in-depth channel analysis and competitor benchmarking; Manage trade marketing budgets and allocate resources based on ROI; Align trade strategies with product launches and seasonal assortments; Drive in-store execution excellence through visual guidelines, partner training, and compliance monitoring