Brand Marketing Manager
Core
Building brand awareness and managing marketing campaigns for a chemical production company's B2B products.
Role type
Brand Marketing Manager
Builds
Brand reputation, marketing campaigns, and new product introductions for B2B clients.
Domain
Chemical industry, B2B marketing
Deliverable
product features
Required skills
Brand strategy development, B2B communication, English (B2+), performance marketing, social media management, copywriting, market research, event organization, SEO/SEM collaboration, analytical skills, basic graphic design
Preferred skills
Experience in the chemical industry
Technologies
Social media platforms, SEO/SEM tools, market research tools
Responsibilities
Develop brand strategy within budget, manage advertising and marketing campaigns, introduce new B2B products, conduct market research and competitor analysis, collaborate with sales teams, create marketing and sales materials, monitor market trends, manage social media, coordinate external SEO/SEM partners, organize trade shows and events, prepare activity reports
Seniority
Mid-level, hands-on IC
