Head of Content & Marketing
Core
Develop and execute content marketing and SEO strategies to drive brand awareness and inbound lead generation for an EdTech platform.
Role type
Senior Content & Marketing Lead
Builds
Content marketing campaigns, SEO initiatives, and community engagement for an EdTech student administration platform.
Domain
EdTech / Student Administration / Learning Management Systems
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content strategy, SEO, content creation (blogs, video, infographics, ebooks, email), social media marketing, data analysis, WordPress, Google Analytics, keyword research, influencer relations, newsletter management
Preferred skills
B2B audience growth, sales experience
Technologies
WordPress, Google Analytics, Moz
Responsibilities
Create and execute content marketing and SEO strategy; Improve content measurement systems and dashboards; Distribute content across channels; Manage social media marketing and community building; Contribute to overall marketing planning
Seniority
Senior, hands-on IC