Consumer & Shop Insights Assoc Analyst
Core
Deliver social intelligence and consumer insights projects across brands and markets, translating business challenges into structured research studies and actionable narratives.
Role type
Senior Associate Analyst, Social Intelligence & Consumer Insights
Builds
Social listening reports, consumer trend analyses, and strategic recommendations for PepsiCo/Pepsi Lipton business teams.
Domain
FMCG, Food & Beverage, Consumer Insights
Deliverable
dashboards & analysis
Required skills
Social listening, consumer insights, market research, qualitative & quantitative data analysis, project management, stakeholder management, data validation, analytical rigor, presentation skills
Preferred skills
FMCG/food & beverage industry experience, trends & foresight, consumer behavior, innovation strategy, health benefits analysis
Technologies
Talkwalker, Trendscope, Tastewise, ConvoTrack
Responsibilities
Lead end-to-end projects from scoping to presentation; analyze digital conversations and market signals; integrate multiple data sources to explain consumer behavior; ensure data quality and analytical rigor; present findings to business teams; manage multiple stakeholders and priorities; partner with Global Insights to scale best practices.
Seniority
Mid-Senior, hands-on IC