Soda Stream: Ecom Growth & Activation Lead DACH (m/w/d)
Core
Lead performance marketing and activation strategies for DTC, eCommerce, and marketplaces to drive sustainable growth in Germany, Austria, and Switzerland.
Role type
Senior Ecom Growth & Activation Lead
Builds
DTC and eCommerce growth initiatives across performance marketing channels
Domain
Consumer Packaged Goods (CPG) / eCommerce / Performance Marketing
Deliverable
product features
Required skills
Performance marketing, digital growth mechanics, customer acquisition, media effectiveness, team leadership, strategic planning, data analysis, stakeholder management
Preferred skills
Master's degree in Business/Marketing, experience in matrix organizations, full-funnel marketing expertise
Technologies
Amazon Ads, SEO, performance marketing platforms
Responsibilities
Lead and develop the Growth & Activation team; Define and prioritize the eCommerce activation roadmap; Drive portfolio-level performance optimization; Connect paid and organic growth levers; Ensure full-funnel alignment with Marketing
Seniority
Senior, hands-on IC with team leadership