Consumer & Portfolio Insights Lead Foods East Europe
Core
Strategic Consumer Insights Lead shaping the Consumer Insights and Category Growth agenda for the Foods portfolio across Poland and East Europe, translating consumer needs into actionable demand opportunities and portfolio strategies.
Role type
Senior IC strategy & insights lead (FMCG)
Builds
3-5Y category and portfolio growth strategies, brand diagnostics, and integrated commercial plans for the Foods business.
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Required skills
Strategic thinking, consumer empathy, analytical rigor, storytelling, stakeholder influence, change management, cross-functional collaboration, leadership, budget management, external supplier management.
Preferred skills
Experience in both client-side (top-tier FMCG) and agency-side marketing, creative brief development, AI tools usage.
Technologies
Online platforms, social listening tools, AI tools, digital/social licensing tools.
Responsibilities
Own and operationalize Quality Growth Metrics and governance; Lead 'future back' thinking to define 3-5Y category growth ambition; Perform integrated Brand diagnostics and cascade insights to teams; Manage a direct report (Foods Insights Manager) and category research masterplan; Partner with Global and local teams to adapt 'global-to-local' capabilities; Translate local insights into creative briefs and marketing actions.
Seniority
Senior, hands-on IC with management responsibilities