Digital Analyst
Core
Bridge KSA brand teams with the Consumer Engagement team in Cairo to plan and execute end-to-end consumer campaigns while owning the brand's voice and tone in Arabic and English.
Role type
Senior Consumer Engagement & Brand Voice Specialist
Builds
End-to-end consumer engagement campaigns, CRM content, and loyalty reward ecosystems for PepsiCo snacks and beverages in Saudi Arabia.
Domain
FMCG / Food & Beverage / Consumer Marketing
Deliverable
product features
Required skills
End-to-end campaign management, CRM platform expertise (Salesforce Marketing Cloud), Arabic copywriting, tone-of-voice stewardship, influencer collaboration, budget and vendor management, consumer complaint handling, team coaching
Preferred skills
FMCG experience in KSA/GCC, knowledge of Khaleeji dialect and local cultural moments, loyalty app mechanics, analytics tools (Google Analytics, Power BI, SQL), A/B testing, app store review management
Technologies
Salesforce Marketing Cloud, Google Analytics, Power BI, SQL
