Yield & Programmatic Partner
Core
Drive and maximize advertising revenue through strategic inventory management, advanced pricing optimization, and strong demand partner relationships.
Role type
Senior IC programmatic yield manager
Builds
Wallapop's advertising inventory and revenue streams
Domain
Digital advertising / AdTech
Deliverable
production ML models
Required skills
Programmatic ecosystem knowledge, yield management, SSP management, AdTech troubleshooting, revenue forecasting, pricing optimization, analytics tools proficiency, negotiation, relationship management
Preferred skills
Experience in marketplace or large international media group, Spanish language proficiency
Technologies
Looker, Google Analytics, Open Bidding SSPs, Idealo, AdMob
Responsibilities
Develop and execute yield strategies across direct sales, programmatic, and network demand channels; Set and optimize floor prices, waterfalls, and auction configurations; Analyze inventory performance and recommend optimization strategies; Negotiate rates, terms, and SLAs with programmatic partners; Onboard and evaluate new demand sources; Manage relationships with key programmatic buyers, agencies, and demand partners; Partner with Ad Tech Lead on implementation of yield strategies; Coordinate with sales team on inventory allocation and pricing strategies.
Seniority
Senior, hands-on IC
