Innovation Associate Marketing Manager
Core
Lead innovation strategy and execution for Limited-Time Offers (LTOs) and growth platforms for iconic Frito-Lay brands, connecting consumer insights to commercial activation.
Role type
Senior IC marketing manager (innovation strategy)
Builds
LTO innovation programs, activation strategies, and executive growth plans
Domain
CPG / Snacking / Retail
Deliverable
product features
Required skills
Strategic thinking, Cross-functional leadership, Consumer insight translation, Stage-gate process management, Executive storytelling, Project management, Creative problem solving, Data analysis (Excel/PowerPoint)
Preferred skills
MBA or BBA, CPG/agency innovation experience, 3+ years experience, Matrix environment collaboration
Technologies
PowerPoint, Excel
Responsibilities
Lead innovation strategy tied to portfolio activation initiatives; Develop strategic recommendations connecting trends to growth; Identify and evaluate emerging trends and consumer needs; Lead cross-functional teams through stage-gate processes; Partner with Sales to develop activation programs; Create executive-ready recommendations and presentations.
Seniority
Senior, hands-on IC