Consumer & Shop Insights Manager
Core
Leading strategic portfolio insights and advanced analytics capability for the US Pepsi Lipton Partnership joint venture, serving as the go-to expert on marketplace analytics and intelligence.
Role type
Senior Manager, Consumer & Shop Insights
Builds
Strategic insights, advanced analytics models, and data foundations for business reviews.
Domain
CPG/F&B, Retail, Consumer Insights
Deliverable
production ML models | dashboards & analysis
Required skills
Advanced analytics and modelling, Cluster analysis, Segmentation, Retail POS analysis, Consumer panel analysis, Strategic business planning, Stakeholder management, Team leadership, Project management, Data storytelling
Preferred skills
Knowledge of PepsiCo systems and hierarchies
Technologies
Circana, Nielsen, IBevs, Household panel, Occasion tracking
Responsibilities
Deliver tactical business performance reporting and strategic initiatives (AOP, Competitive Intelligence, Innovation Benchmarking), unlock value from data sets via advanced analytics, act as a business partner with cross-functional teams, drive synergies with GCC analytics teams, accelerate digital transformation agenda, manage and develop a team of two junior resources.
Seniority
Senior, hands-on IC with management responsibilities