Growth Marketing Manager, Paid Demand & ABM
Core
Run paid demand generation and account-based marketing (ABM) programs to drive new logos and expansion for Voice AI APIs, focusing on retargeting engineers at target accounts and amplifying events.
Role type
Growth Marketing Manager (Paid Demand & ABM)
Builds
Cross-platform retargeting campaigns, geo-targeted event promotions, and paid amplification for ABM programs (direct mail, webinars, launches).
Domain
B2B SaaS / Voice AI / API
Required skills
Paid media strategy, Account-Based Marketing (ABM), Cross-platform retargeting, Google Ads management, Channel experimentation, Budget management, Salesforce data utilization, Audience segmentation, Event promotion, Creative testing
Preferred skills
Experience with Vibe, Clay, connected TV, LinkedIn, Meta, YouTube, Reddit, X
Technologies
Google Ads, LinkedIn, Meta, Vibe, YouTube, Salesforce, Clay, Connected TV
Responsibilities
Build and run cross-platform retargeting for target accounts; Own paid amplification for ABM programs (new logos and expansion); Manage geo-targeted paid for events and field activations; Conduct weekly channel experiments across emerging platforms; Maintain and optimize Google Ads account efficiently.
Seniority
Mid-Senior, hands-on IC
