CRM Automation & Personalization Lead
Core
Lead the transformation of Retail campaign operations by migrating manual campaigns to automated, personalized flows executed via the PromoWise decisioning engine and gradually incorporating agentic AI capabilities.
Role type
Senior Marketing Operations Lead (CRM Automation & Personalization)
Builds
Automated, personalized retail campaigns and promotional flows
Domain
Retail marketing, customer relationship management (CRM), and marketing automation
Deliverable
production ML models | product features
Required skills
Marketing automation, CRM strategy, decisioning engine management, agency management, QA for marketing builds, experimentation design, product feed integration, compliance management (contactability policies)
Preferred skills
Agentic AI use cases, advanced Braze expertise, SQL
Technologies
PromoWise, Braze, SQL
Responsibilities
Lead the migration of the campaign grid from manual to automated flows; own campaign execution via the decisioning engine including rules, content pools, and eligibility criteria; activate propensity, churn, and preference models to create live audiences; coordinate the temporary Braze agency operation and ensure SLA compliance; own QA for complex automated builds; design and execute personalization experiments to measure incremental uplift; drive agentic AI use cases with defined guardrails; measure and report transformation progress; enable the Retail team through documentation and training; collaborate with Martech and Technology squads on feed and template requirements; ensure compliance with contactability policies including capping and exclusions.
Seniority
Senior, hands-on IC