Associate Director, Digital Experience & Community
Core
Lead organic growth and storefront experience for the Women's Health & Beauty business unit, driving brand discovery, social strategy, and e-commerce conversion.
Role type
Associate Director, Digital Experience & Community
Builds
DTC brand community, influencer revenue streams, and optimized e-commerce storefronts.
Domain
Health & Beauty, Direct-to-Consumer (DTC), Social Commerce
Required skills
Influencer/affiliate program management, Social commerce strategy, E-commerce UX/CRO, Team leadership, Cross-functional alignment, Performance marketing
Preferred skills
Health/Beauty DTC vertical experience, Celebrity ambassador partnerships, Review platform management, E-commerce analytics
Technologies
Instagram, TikTok, YouTube, Pinterest, GRIN, LTK, Aspire, Shopify Collabs, TikTok Shop, IG Shopping, Google Analytics/GA4, Shopify Analytics, Looker, Yotpo, Okendo, Stamped, Junip, Trustpilot
Responsibilities
Build and scale ROI-focused influencer and affiliate marketing programs; Own channel strategy and content calendars across social platforms; Oversee main store UI/UX, PDP conversion, and navigation flows; Mentor Social Media Specialists; Partner with Growth Marketing and Brand Managers.
Seniority
Senior, hands-on IC with management responsibilities