Retail Insights Associate Manager
Core
Drive retail marketing performance analysis, consumer insights, and digital retail programs to optimize growth for women's health products at major retailers.
Role type
Associate Manager, Retail Insights & Strategy
Builds
Retail marketing initiatives, digital media campaigns, and consumer insight programs for O Positiv products
Domain
Consumer Packaged Goods (CPG), Women's Health, Retail Marketing
Required skills
Retail marketing analysis, consumer insights, project management, data interpretation, cross-functional collaboration, strategic planning
Preferred skills
Experience in management consulting, CPG, or retail/e-commerce, knowledge of retail media networks (RMNs)
Technologies
Walmart Connect, Target Advertising, Instacart Ads, Numerator
Responsibilities
Analyze paid media and shopper marketing performance to uncover insights and optimize investments; Spearhead consumer insights initiatives with external partners; Oversee digital marketing programs and optimize KPIs (ROAS, CPC, CTR); Manage retail creative projects as a liaison between teams
Seniority
Mid-level Manager, hands-on IC