Research Lead, Wirecutter
Core
Lead end-to-end research projects to inform Wirecutter's strategy, connecting visitors across the full shopping experience and guiding audience strategy, content prioritization, and the Wirecutter Store.
Role type
Senior Research Lead (E-commerce/Shopping)
Builds
Audience strategy, content prioritization, and the Wirecutter Store
Domain
E-commerce, Shopping, Digital Media
Deliverable
dashboards & analysis
Required skills
Human-centered design, Qualitative research, Quantitative research, Design thinking, Behavioral data analysis, A/B testing, Vendor management, Cross-functional collaboration, Narrative synthesis, Workshop facilitation
Preferred skills
Subscription-based product experience, AI in shopping experience, Buy-in generation with cross-functional partners
Technologies
A/B testing tools, Behavioral data platforms
Responsibilities
Lead research through a human-centered design approach to identify opportunity areas; Test prototypes, create surveys, and run alpha and beta programs; Evaluate impact on trust and relationships with Wirecutter; Complement research with behavioral data, proprietary and industry research, and A/B testing results; Manage external research vendors to support moderation, fieldwork, and analysis.
Seniority
Senior, hands-on IC
