Consumer & Shop Insights Assoc Manager
Core
Day-to-day point of contact for active consumer insights projects, coordinating between stakeholders and external agencies to deliver story-led insights using 360AO tools.
Role type
Senior Manager, Consumer & Shop Insights
Builds
Compelling narrative decks, one-page summaries, and strategic insights for PepsiCo business teams
Domain
Consumer Goods / Retail / Consumer Insights
Deliverable
dashboards & analysis
Required skills
Project management, stakeholder coordination, data synthesis, storytelling, team management, consumer research analysis, PowerPoint creation, self-serve platform usage
Preferred skills
Big Data tools, social listening tools, flavor innovation knowledge, health benefits analysis
Technologies
360AO, Change Compass framework, self-serve tools
Responsibilities
Define business issues and design research paths, execute analysis with internal teams or agencies, synthesize BIG and THICK data into narratives, manage a team of analysts, coach and train team members, define ways of working for global agenda
Seniority
Manager, hands-on IC with team leadership
