CRO Manager
Core
Own and improve the digital conversion journey for prospective patients from website visit to treatment start, combining data, experimentation, and customer behavior insights.
Role type
Senior hands-on individual contributor Product Growth / CRO Manager
Builds
Optimized digital conversion funnels and experimentation roadmaps for a weight-management program
Domain
Digital healthcare / Weight management / Subscription business
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Conversion rate optimization, A/B and multivariate testing, funnel analysis, hypothesis generation, data-driven decision making, cross-functional collaboration, customer behavior analysis, experimentation design, measurement and attribution, creative execution partnership
Preferred skills
Healthcare domain experience, subscription business experience, considered-purchase journey expertise
Technologies
A/B testing tools, multivariate testing frameworks, analytics platforms, data visualization tools
Responsibilities
Own conversion performance across the digital funnel from landing page to order; Build and run the experimentation roadmap; Diagnose drop-offs and quantify opportunities; Design and execute rigorous A/B and multivariate tests; Translate experiment results into shipped decisions; Partner with Design, Copy, Engineering, and Product to implement changes; Connect acquisition channels with conversion experiences; Build new conversion journeys for expanding product ecosystem; Establish CRO best practices and measurement frameworks
Seniority
Senior, hands-on IC