Event Marketing Manager
Core
Lead end-to-end events strategy and execution for industry conferences, exhibitions, and proprietary digital events to drive pipeline and brand awareness.
Role type
Senior IC Event Marketing Manager
Builds
Events roadmap, conference presence, proprietary events, webinars, and digital experiences
Domain
B2B Marketing / Events / Experiential Marketing
Deliverable
product features
Required skills
Event strategy and roadmap planning, B2B event execution, sales partnership and lead generation, budget and vendor management, digital event management, CRM proficiency
Preferred skills
Commercial mindset, project management, brand experience design, travel readiness
Technologies
HubSpot, CRM platforms
Responsibilities
Own and manage events strategy, roadmap, and calendar; Identify new events and sponsorship opportunities; Lead event logistics and delivery; Manage exhibition presence and booth design; Partner with sales on target accounts and lead generation; Execute proprietary events and webinars; Track event performance and ROI
Seniority
Mid-Senior, hands-on IC