Brand Manager Rockstar Energy (m/w/d)
Core
Driving integrated marketing campaigns, partnerships, events, and product innovations for Rockstar Energy to maintain relevance in consumer culture and communities.
Role type
Brand Manager (FMCG/Beverage)
Builds
Integrated marketing campaigns, brand experiences, events/festivals, and partnerships
Domain
FMCG / Beverage / Brand Marketing
Deliverable
product features
Required skills
Integrated campaign development, event/festival management, partnership building, social media & influencer marketing, market trend analysis, agency management, budget ownership, strategic planning support
Preferred skills
Digital native mindset, entrepreneurial thinking, creativity, data-driven decision making
Technologies
Social media platforms, influencer marketing tools, strategic planning frameworks (PSP, AOP, iS&OP)
Responsibilities
Develop and execute integrated marketing and activation campaigns; Build and develop brand experiences, events, and partnerships; Activate social media, creator, and influencer campaigns; Identify growth potential and shape innovation pipeline; Analyze market, competitive, and consumer trends; Manage external agencies and cross-functional teams; Own brand budget; Support strategic planning processes
Seniority
Mid-Senior (4+ years experience)
