Founding Marketing Lead
Core
Build and optimize the inbound marketing engine to drive pipeline and revenue for a high-growth IT services company.
Role type
Founding Marketing Lead (1-to-10 stage)
Builds
Inbound marketing systems, brand narratives, and sales enablement content
Domain
IT Services / B2B Growth
Required skills
Demand generation strategy, SEO management, content strategy, analytics and reporting, vendor management, AI integration, sales-led thinking
Preferred skills
HR tech/PEO/HRIS domain experience, building AI-powered marketing infrastructure from scratch, managing marketing through rapid growth
Technologies
SEMrush, Google Analytics, HubSpot, Webflow, Clay, Apollo, Google My Business
Responsibilities
Own inbound engine (SEO, channels, experiments), audit and optimize vendor relationships, translate brand story for IT decision makers, build brand consistency, own marketing KPIs and reporting, use AI as core infrastructure for content and workflow, manage marketing tech stack
Seniority
Senior, hands-on IC