Product Marketing, Editorial Solutions Analyst
Core
Develop newsroom-driven advertising experiences and turn-key sponsorships that align brand needs with NYT editorial strategy.
Role type
Product Marketing Analyst (Advertising Solutions)
Builds
Editorial sponsorships, media alignment products, and ad product suites for advertisers.
Domain
Digital publishing and advertising sales
Deliverable
product features
Required skills
Campaign execution, KPI definition and measurement, Salesforce pipeline management, marketing material creation, sales enablement tool maintenance, project management, revenue operations coordination, audience data analysis, quality control (QC/QA)
Preferred skills
Advertising/media planning experience, digital publishing knowledge, editorial process familiarity, sales cycle understanding, project management background
Technologies
Google Workspace, Salesforce
Responsibilities
Provide guidance on ad product catalog to partners; monitor campaign performance and perform QC/QA; coordinate revenue operations inputs; track sales opportunities and pipeline in Salesforce; create and update marketing materials for ad products; maintain sales enablement tools (sell sheets, GTM decks); project manage product updates and process changes; collaborate on monetization KPIs and reporting; work with Audience Insights to demonstrate editorial value; assist in campaign optimization.
Seniority
Junior, hands-on IC
