Manager of CRO
Core
Own the test roadmap for ClassPass's Consumer and Partner websites, generating test ideas and prioritizing experiments to drive signups, lead gen, and conversion.
Role type
Manager of CRO (Conversion Rate Optimization)
Builds
Experimentation roadmap and server-side testing workflows for B2C and B2B tracks
Domain
SaaS / Fitness & Wellness / Digital Marketing
Required skills
Front-end development, A/B testing, test ideation, roadmap ownership, cross-functional partnership
Preferred skills
Optimizely, server-side testing infrastructure, SQL, managing technical ICs
Technologies
Optimizely, SQL, Figma
Responsibilities
Build and maintain an impact-based CRO roadmap; Generate test ideas based on hypotheses; Manage a team of CRO Developers; Review Figma designs for technical and UX feasibility; Partner with Engineering on server-side testing; Act as the primary contact for experimentation scope and feasibility questions.
Seniority
Manager, hands-on IC with team leadership