Paid Social Lead
Core
Lead a team of paid social specialists and AI agents to manage Meta, TikTok, Reddit, and other channels for Groupon's North American and international markets, focusing on P&L ownership, automation, and creative scaling.
Role type
Senior IC Paid Social Lead (AI-native)
Builds
Automated paid social campaigns, AI-generated creative testing engines, and customer data platform audience syncs.
Domain
Local e-commerce marketplace / Paid Social / AI
Deliverable
production ML models
Required skills
Paid social strategy, P&L management, people management, AI transformation, Meta platform expertise, margin literacy, measurement rigor, new channel evaluation
Preferred skills
TikTok or Pinterest at scale, Advantage+ shopping, catalog and dynamic ads, Conversions API
Technologies
Meta Advantage+, Conversions API, TikTok, Pinterest, AI image/video generation tools
Responsibilities
Own the channel as a P&L including spend, return, and acquisition cost; Build the operating system by deciding human vs. automated decisions; Scale creative using AI generation and testing; Manage signal quality and customer data platform audience sync; Design measurement with incrementality and holdouts; Pilot new channels with kill switches; Grow the team and accelerate AI capabilities
Seniority
Senior, hands-on IC
