Sr. Community Marketing Manager - Fish - South
Core
Own the Community Marketing strategy for the onX Fish brand in specific US regions, connecting the product to anglers through local programs, partnerships, and events to drive awareness, acquisition, and retention.
Role type
Senior Community Marketing Manager (Regional Lead)
Builds
Regional community programs, ambassador networks, retail partnerships, and grassroots initiatives for the onX Fish product.
Domain
Outdoor recreation / Fishing / SaaS
Deliverable
product features
Required skills
Community marketing strategy, partnership management, event planning, budget management, cross-functional collaboration, data-driven decision making, team leadership, project management, AI tool application.
Preferred skills
Fishing/outdoor culture familiarity, building regional marketing functions from scratch, scaling enthusiast brand programs.
Responsibilities
Develop annual community marketing strategies and quarterly plans; build trusted relationships with anglers, retailers, and conservation organizations; pilot new local programs and refine based on feedback; partner with Paid and Growth teams on shared acquisition goals; coach and enable regional Community Experts; manage budgets, vendors, and timelines; measure initiative success and translate insights into strategic decisions.
Seniority
Senior, hands-on Lead
