Head of Social & Influence
Core
Lead the agency's social and influence practice, transforming it into a high-revenue commercial stream while driving AI adoption and ethical guidelines.
Role type
Senior leadership (Head of Practice)
Builds
Social and influence commercial revenue streams, AI roadmaps, and high-impact social-first campaigns
Domain
Advertising, Public Relations, Social Media, Artificial Intelligence
Required skills
Strategic vision, commercial growth, AI roadmap leadership, stakeholder management, change management, data-driven decision-making
Preferred skills
Prompt engineering, generative AI, influencer marketing, regulated environment navigation
Technologies
Generative AI tools, social monitoring and reporting platforms
Responsibilities
Define the agency's AI roadmap for social and influence, build social and influence into a profitable revenue stream, educate and upskill the team on data-driven methodologies, manage and mentor the sub-team, set boundaries with practice heads to focus on high-return work
Seniority
Senior, hands-on IC