Insights Analyst, Mobile Analytics
Core
Support data-informed decision making for NPR's new audience-centric app by implementing analytics tags, extracting insights from complex datasets, and creating visualizations to drive audience growth and revenue.
Role type
Insights Analyst (Product Analytics)
Builds
NPR's owned and operated platforms (app, site, video) serving millions of users across multi-modal formats
Domain
Digital media / Public radio / Mobile analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, BigQuery, Dataform, Google Firebase, GA4, Google Tag Manager, Looker, Excel/Google Sheets
Preferred skills
R, Python, news media industry experience
Technologies
Google Tag Manager, Google Firebase, BigQuery, Dataform, Looker, GA4
Responsibilities
Develop and manage measurement plans for NPR's platforms; QC analytics tags after implementation; Write SQL queries for performance analytics; Partner with Data Products to consult on dashboard design; Write guides and documentation for analytics; Streamline scheduled queries and data summaries; Support diagnosing and resolving data issues
Seniority
Mid-level, hands-on IC