VP Product Marketing
Core
Lead product marketing to drive GTM strategy, market positioning, and adoption for Fireblocks' digital asset infrastructure platform.
Role type
VP Product Marketing
Builds
Enterprise-grade digital asset transfer platform and network
Domain
FinTech / Digital Assets / Cybersecurity
Deliverable
production ML models | product features | dashboards & analysis
Required skills
B2B SaaS product marketing, team management, market positioning, GTM strategy, product adoption, AI-based systems design, stakeholder consensus building, segmentation, buyer personas
Preferred skills
FinServ, Payments, FinTech, or Cybersecurity domain expertise, storytelling, systems thinking, technical fluency
Technologies
AI-based systems, self-service tooling
Responsibilities
Engage with customers, partners, and analysts to inform market positioning; Own market positioning and messaging across all markets; Partner with product management on roadmap and adoption; Own launch strategy for positioning-changing products; Translate strategy into GTM enablement; Reshape product marketing using AI for autonomy and self-serve; Set team strategy, OKRs, and invest in growth
Seniority
VP, strategic leadership & team building