Senior Field Marketing Manager
Core
Develop and execute integrated field marketing strategies for the Americas region to drive pipeline growth, revenue, and customer engagement through events, partner initiatives, and campaigns.
Role type
Senior Field Marketing Manager (Americas)
Builds
Regional marketing programs, partner joint business plans, and field events for Appfire's B2B SaaS products.
Domain
B2B SaaS, Channel/Partner Marketing, Field Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Field marketing strategy, event planning and execution, partner marketing planning, campaign execution, budget management, ROI analysis, cross-functional collaboration, project management, CRM usage
Preferred skills
Experience in Atlassian or enterprise software ecosystem, multi-country regional marketing, channel marketing models
Technologies
Salesforce
Responsibilities
Develop regional field marketing strategies aligned with GTM objectives; plan and execute regional events (roadshows, partner events, webinars); manage joint marketing campaigns with channel partners; analyze campaign performance and optimize for pipeline impact; manage regional marketing budgets and forecasts.
Seniority
Senior, hands-on IC
