Customer Analytics Specialist
Core
Interpret user interactions and transform raw data into meaningful insights to drive business decisions for US federal government clients.
Role type
Customer Analytics Specialist
Builds
Robust reporting systems and actionable insights for digital platforms
Domain
US Federal Government / Customer Experience Analytics
Deliverable
dashboards & analysis
Required skills
Geospatial data analysis, Google Analytics Reporting, Qualtrics, Medallia, tracking pattern auditing, behavioral data translation, usability testing analysis
Preferred skills
ArcGIS, QGIS, Google Tag Manager, Tealium, multi-touch attribution, A/B testing, Tableau, Power BI, Looker
Responsibilities
Develop and maintain reporting systems capturing customer behaviors across digital platforms; Audit and improve tracking patterns to ensure data accuracy; Translate complex behavioral data into strategic recommendations; Support usability testing analysis by integrating customer engagement metrics; Document and update analytics collection metrics.
Seniority
Individual Contributor
