Federal Marketing Analytics and Insights Manager
Core
Lead data strategy, governance, and analytics to optimize marketing programs and drive decision-making for the US federal government.
Role type
Marketing Analytics and Insights Manager
Builds
Marketing measurement frameworks, dashboards, reporting models, and AI-powered analytics for B2G clients.
Domain
US Federal Government / Marketing Technology
Deliverable
dashboards & analysis
Required skills
Data strategy, data governance, performance measurement, cross-channel tracking, CRM management, AI-powered analytics, trend synthesis, strategic optimization
Preferred skills
Account-based marketing, Adobe Analytics, Power BI, marketing automation, experimentation frameworks
Responsibilities
Lead data strategy and governance efforts; oversee cross-channel tracking infrastructure; evolve the core marketing measurement framework; develop dashboards and analytics models; analyze performance and forecast trends; advance AI-powered analytics and automation; synthesize insights to inform engagement strategies.
Seniority
Manager, hands-on IC