Measurement & Ad Ops Lead
Core
Ensuring technical execution and quality control of measurement across all digital marketing channels, including tracking, tagging, integrations, and offline conversion pipelines.
Role type
Senior IC measurement and ad operations lead
Builds
Production tracking infrastructure and data pipelines for client marketing campaigns
Domain
Digital marketing, programmatic advertising, and data intelligence
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Tag Manager (client-side), Google Ads conversion tracking, offline conversion imports, Meta CAPI, CRM integrations, HIPAA compliance, QA troubleshooting, documentation
Preferred skills
Server-side tracking, AI technologies for process optimization
Technologies
Google Ads, Meta, Microsoft, DSPs, Google Tag Manager, Salesforce, HubSpot, CallRail, Liine, CTM, nova
Responsibilities
Own implementation of online tracking across all digital channels; Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas; Implement and QA conversion tracking (primary, secondary, micro, offline conversions); Ensure proper capture and transfer of click IDs through forms and CRM systems; Manage CRM and call tracking integrations; QA all tracking prior to campaign launches and after major site updates; Monitor conversion health across accounts and proactively resolve tracking discrepancies; Create and maintain tracking documentation and SOPs
Seniority
Senior, hands-on IC