Associate Creative Director, Earned Marketing (Temporary)
Core
Lead creative vision for earned marketing initiatives to generate organic press and social conversation for The New York Times' journalism and lifestyle products.
Role type
Associate Creative Director, Earned Activations (Contract)
Builds
Brand-building activations, partnerships, and communications content designed to drive earned media and social sharing.
Domain
Media & Publishing / Marketing
Required skills
Creative leadership, earned media strategy, PR-led activations, non-traditional advertising, social ecosystem leverage, celebrity and influencer integration, stakeholder management, operational agility
Preferred skills
Experience translating marketing strategies into creative directives, navigating news cycles, cultivating trusted organizational relationships
Technologies
Social platforms, digital marketing tools
Responsibilities
Concept and lead development of brand-building activations and communications content; Direct day-to-day work of Senior Designer, Earned; Translate marketing strategies into creative directives; Develop creative ideas for core products (News, The Athletic, Games, Cooking); Create work integrating celebrities and influencers; Guide creation of social-first activations; Partner with external agencies; Act as ambassador for earned thinking across the organization
Seniority
Senior, hands-on IC