Marketing Executive
Core
End-to-end B2B marketing execution driving qualified leads and pipeline growth through campaigns, events, research reports, and client case studies.
Role type
B2B Marketing Executive (Demand Generation & Events)
Builds
Marketing campaigns, event programs, industry research reports, and client case studies
Domain
B2B SaaS / Customer Experience Platform
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, campaign management, event planning and execution, lead nurturing, content production, cross-functional coordination, data analysis, deadline management
Preferred skills
CRM tools (e.g., Pipedrive), industry association partnerships, vertical-specific knowledge, spreadsheet proficiency
Technologies
Pipedrive, email marketing platforms, social media channels, webinars, PR tools
Responsibilities
Execute multi-channel campaigns (email, social, industry channels), manage end-to-end event logistics and follow-up, produce and launch industry research reports, develop client case studies and testimonials, track pipeline metrics and reporting
Seniority
Mid-level, hands-on IC
