SodaStream - DTC Lead, Japan
Core
Drive DTC sales, profitability, and ROI for SodaStream Japan by developing and executing online growth strategies.
Role type
DTC Lead (eCommerce)
Builds
DTC platforms, online growth strategies, and customer subscription programs
Domain
FMCG / Beverage / Home Appliance
Deliverable
product features
Required skills
DTC strategy, eCommerce management, customer lifetime value (CLTV) optimization, SEO, paid media, CRM, data analytics, stakeholder management
Preferred skills
Beverage/FMCG category experience, kitchenware/home appliance experience, TOEIC 800+
Technologies
DTC platforms, CRM systems, SEO tools, paid media platforms
Responsibilities
Drive DTC sales, profitability, and ROI. Develop and execute online growth strategies. Manage DTC platforms and optimize website performance. Drive customer lifetime value (CLTV) through acquisition, retention, CRM, and subscription programs. Manage SEO, paid media, content, and promotional campaigns. Monitor KPIs and provide actionable business insights.
Seniority
Mid-Senior, hands-on IC