Marketing Senior Supervisor,Hong Kong
Core
Manage the full beverage brand portfolio for PepsiCo Hong Kong, driving business growth and achieving volume and profitability targets through integrated marketing campaigns and new product development.
Role type
Senior Marketing Supervisor (FMCG)
Builds
Integrated marketing campaigns, new product launches, and brand presence across multiple channels.
Domain
Fast-Moving Consumer Goods (FMCG) - Beverages
Deliverable
product features
Required skills
Integrated marketing campaign management, New Product Development (NPD), cross-functional collaboration, budget management, social media management, stakeholder management, post-campaign analysis
Preferred skills
FMCG industry experience, experience with bottler partnerships
Technologies
Facebook, Instagram, YouTube, POSM
Responsibilities
Develop and lead integrated marketing campaigns across ATL, BTL, trade activation, AFH, PR, and events. Lead New Product Development (NPD) and commercialization projects from concept to market launch. Manage marketing projects within approved budgets and timelines. Oversee social media platforms to strengthen brand presence. Collaborate with the bottler on daily marketing operations and brand strategy alignment. Manage marketing programs with key strategic customers. Conduct post-campaign evaluations and analyze effectiveness.
Seniority
Senior, hands-on IC