Senior Manager, Marketing Operations
Core
Lead marketing infrastructure, automation ecosystem, and AI-enabled growth operations to connect marketing activity to pipeline, revenue, and customer lifecycle outcomes.
Role type
Senior Manager, Marketing Operations (Strategic Operator)
Builds
Marketing automation stack, AI-powered workflows, segmentation frameworks, and reporting dashboards
Domain
B2B SaaS / Self-care industry (salons, spas, medspas)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing Operations strategy, AI workflow implementation, lifecycle marketing, lead scoring, attribution, funnel management, team leadership, cross-functional partnership (Sales/RevOps/Data)
Preferred skills
Self-Serve Acquisition programs, hybrid sales-led motions, familiarity with Snowflake, Sigma, Chameleon, HockeyStack
Technologies
Marketo, Salesforce, Customer.io, Snowflake, Sigma, Chameleon, HockeyStack
Responsibilities
Own and evolve marketing operations strategy and systems; Identify and scale AI-powered workflows; Design scalable segmentation and customer journey frameworks; Develop reporting frameworks and dashboards; Build and lead a high-performing Marketing Operations team
Seniority
Senior Manager, hands-on leadership
