Head of Marketing
Core
Lead multi-channel revenue engine from demand creation to capture, focusing on SEO/GEO, content strategy, and organic visibility in the AI search era.
Role type
Head of Marketing (B2B SaaS)
Builds
Integrated inbound marketing programs, content systems, and founder-led earned media campaigns.
Domain
B2B SaaS / eCommerce / Cross-border shipping
Required skills
B2B/SaaS demand gen, inbound marketing, growth marketing, team leadership, project management, marketing automation, analytics, CMS management, AI tools proficiency
Preferred skills
CSS/HTML knowledge, AI agents and workflow automation systems
Technologies
HubSpot, GA4, Tag Manager, Claude Cowork, Claude Code, Zaper, n8n
Responsibilities
Plan and optimize multi-channel inbound programs blending SEO/GEO, social, email, content syndication, community, and performance marketing; Deliver channel-specific roadmaps to reach, engage, educate, acquire, and retain core ICP; Create repeatable content systems based on psychological hooks and storytelling; Leverage AI agents and automation to enhance growth effectiveness; Build founder-led marketing across LinkedIn, podcasts, and earned media; Partner with Product and Partnership teams on go-to-market campaigns.
Seniority
Senior, hands-on IC with team leadership
