PepsiCo Canada: Marketing 2027 New Grad
Core
Support the Marketing Manager in delivering growth agendas for iconic consumer packaged goods brands by analyzing data, developing strategic recommendations, and executing brand initiatives.
Role type
New Grad Marketing Associate
Builds
Brand growth strategies, consumer programs, and business reviews for major CPG brands
Domain
Consumer Packaged Goods (CPG) / Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Data analysis, strategic thinking, cross-functional collaboration, creative development, media planning, presentation skills
Preferred skills
Passion for CPG brands, curiosity about consumer behavior, resilience, adaptability
Technologies
Brand trackers, business review tools, media planning platforms
Responsibilities
Gather and analyze brand/category data to understand consumer trends; Partner with cross-functional teams to gain insights into business drivers; Lead and support brand execution plans with internal and external partners; Assist in development of business reviews and strategic growth plans; Support creative development and media planning; Present insights and recommendations to senior marketing leaders