Sodastream: Global Digital Content Lead
Core
Lead the creation, adaptation, and scaling of consumer-facing digital content for global campaigns, product launches, and brand initiatives across platforms like YouTube, Instagram, and TikTok.
Role type
Senior Global Digital Content Lead
Builds
Platform-native storytelling and content experiences for global consumer brands
Domain
FMCG / Beverage / Digital Marketing
Required skills
Digital content strategy, platform-native content development, GenAI adoption, modular content methodologies, global matrix organization collaboration, people management, creative brief development, production oversight
Preferred skills
FMCG/DTC/eCommerce experience, emerging technology familiarity
Technologies
GenAI tools, YouTube, Instagram, TikTok
Responsibilities
Lead digital content development from briefing to delivery; Translate brand strategies into compelling content experiences; Define content best practices for social and emerging platforms; Partner with agencies and internal teams to deliver high-quality experiences; Drive adoption of GenAI and modular content approaches; Manage and coach a Digital Content Specialist
Seniority
Senior, hands-on IC with people management